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Posted on: February 2, 2018

Historic Trees Honor Studebaker Legacy

Evergreen Studebaker Sign Bendix Woods Co Park

The Studebaker Tree sign at Bendix Woods County Park covers 13.5 acres and is touted by the Guinness Book of World Records as the longest (in length) living advertising sign. It was planted in Red and White Pines by the Civilian Conservation Corps in 1938 when the Studebaker Corporation, who owned the property at the time, wanted to create a promotion to highlight the up-and-coming field of aviation. The sign and the adjacent former Studebaker Clubhouse are on the National Register of Historic Places. 

The St. Joseph County Parks conducted a campaign to fund a management plan for the trees and major restoration work which included removing dead trees and non-evergreen trees that had encroached on the sign. Over 2500 pine and spruce saplings were planted in 2014 and 2015 to replace the dead trees. 

Visitors can hike a trail through the "letters" that spell Studebaker and enjoy interpretive signage in and around the north edge of the letters that explain the cultural and natural history of the sign.  

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